When a consumer insight catches on.

Simple insights can lead to BIG ideas that resonate.  For inspiration check out Lander’s blog.

Stuff White People Like.  This makes me laugh.  Just when I felt special that I had read about the blog in The Globe on my way to Vancouver, the blog makes FUN OF ME: “White people love feeling special & thinking they are unique.”  The fact that I was reading the paper on a plane is likely telling too…

Another highlight:  “white people really love FAIR TRADE coffee, because paying the extra $2 means they are making a difference.”

Chris Lander is a Canadian living in L.A.  He never expected more than 100 of his closest friends to read the blog & now more than 18MM have.  His book will be out in August via a new book deal with Random House.  His blog has also spawned copycat websites like: Stuff Brown People Like.  enjoy.