The Mighty Google extends it’s reach even more

Google will begin to use it’s ad placement program Adsense in a new territory; In game Ads. The technology has been in development since 2007 and could launch at anytime.  It will work with console games (Xbox 360, PS3), web based and CD-ROM PC games and even mobile phone games.

The real question is, how will gamers take this new advertising from Google?  Personally, I think this is a great way to keep flash based games free for users and should also allow for video ads instead of the static text ads that are a staple of Google’s advertising repertoire. 

http://venturebeat.com/2008/07/30/google-testing-adsense-for-games-in-bid-to-shake-up-in-game-advertising/