S2 Radio Survey - Toronto

The station rankings are pretty consistent to the previous survey, however a few stations increased their audience tuning with others losing audience.

CHUMFM remains number 1 however with the loss of Rick on the morning show ( and soon to be, Roger), and the adjusted play list, it will be interesting to see where the station nets out in the next book.  The morning show audience has declined over the past 2 books, with CKFMFM and CHFIFM increasing their tuning in the breakfast drive period.  CHUMFM seems to be going after the younger demo of Women 18-34, at the expense of CFNYFM, CIDCFM and CFXJFM.

CJAQFM was the winner this book moving up from # 11 rank to #7 rank.  The revised JACK format is now starting to draw listeners.

CFNYFM took a big hit to the core demo of 18-34, however, still retains the top morning show for the demo.