Media as Art
Posted by the Clark Group…
Media as Art
At first glance all you may see is a painted cement column or an advertisement for the Toronto Photography Festival.
Keep looking…
You’ll see this creative-media expands to reveal:
Every day we are artists for our clients. We are connecting dots for people that didn’t exist before. Often the creative-credit for our industry only goes to the “creative agency”. But as media artists we go through the same thought process that this artist did: thinking about the viewer, the placement, and the statement all building to have the greatest impact. At times, we forget to recognize the artistry of our work for our clients and the potential impact it can have when it appears in the right place in front of the right person.
So what can we learn from this artful-media?
Be unexpected.
Intercept the daily habit of your consumer.
Be a change-maker.
Affect the urban landscape and alter the way people look at it.
Be a risk taker.
The artists selected 3 pillars under the dingy Gardiner Bridge at the base of Spadina.
Tackle the urban landscape.
All space is unchartered media.
Be multi-sensory
Let your communication be processed on varying levels.
Be smart.
The artists created the advertising for the show to be their own art exhibit.
Be on exhibit.
The artists brought what could be a niche event and moved it into mass-territory.
Be green.
The artists breathed life into cement pillars.
Be engaging.
It got passerby-traffic to take notice.
Elicit a response.
This consumer pulled out a camera and became part of the photography festival.
Be inspired by your media artistry. How do you bring your media canvas to life?
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