Let’s see lululemon try this one…
May 26th, 2008 by Brian Wylie
Sharmila’s yoga classes in Hyderabad, India have become really popular thanks to some really clever advertising by ad agency, Mindset. The ads, which direct people to the location of Sharmila’s classes, look like road signs, and when you are driving, will certainly make you look twice.
Clearly not legal here, but not likely legal there either and is a great use of everyday outdoor…
I bet that last picture, if taken 2 seconds later, would be of a yoga sign in the foreground and a 2-car-1-motorcycle pile-up in the background.
Another great story courtesy of Trendhunter.com
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