Future of Television - The Digital Way

The attached article published on CEP News website delves into the growth of Conventional TV versus Digital TV. A snippet of this article was also published in today’s issue of Metro. Digital TV gives television viewers the opportunity to customize their viewing preferences, be it through pay-per-view, time-shifting, VOD or an array of specialty channels available for my viewing pleasure.

Personally I agree with where digital TV is going as a majority of my television viewing comprises of Specialty channels. Some of my favourites include, Food Network for great recipes, MTV Canada for various reality shows, HGTV for great home reno ideas, Discovery Channel for amazing facts and pictures from around the world, Slice and W Network for a variety of shows that appeal to women, and mostly to watch ‘Brides turn into Bridezillas’. 

(CEP News) Ottawa - Conventional television revenues fell for the first time in a decade in 2007 amid a slump in advertising revenue, while pay and specialty television revenues continued to grow, Statistics Canada reported Tuesday.

Advertising revenue increased by only 1.8% in 2007, the smallest growth in 10 years.
Public and non-commercial conventional television was hardest hit by the slowdown, which affected both its advertising revenue and grants.

The pay television segment had the strongest growth in the whole sector, driven largely by the increasing popularity of pay-per-view television and video-on-demand. Revenues from those services increased 25.8% in 2007 to $197.8 million, accounting for almost two-thirds of the growth in the pay television segment.

The specialty television segment also had a strong year, with revenues up 8.0%. Its two main sources of income, subscriptions and advertising revenues, increased, although less so than in 2006.

Conventional TV Income - See Full Article

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