Dunt-da-DUNT- da-dunt…
You know that better as the theme song to Hockey Night in Canada, played for more than 40 years on CBC.
Well not any more.
Thanks to CTV, TSN and RDS, that great tune will resonate in our ears in a slightly different manner for years to come…they purchased the rights
in perpetuity…
That means forever folks!
There is no doubt of the power of this theme song. I have personally used it to connect with a Canadian who had it as a ring tone on his cell while walking the streets of London England. And the controversy it has stirred has taken over gas prices for a day or two as the top story in the Canadian press. Letters have been sent, petitions signed and Facebook pages set up all over the place to support our second national anthem.
As a hockey fan, I am disappointed by CBC’s decision but happy CTV have kept it alive. As a tax-payer, I applaud CBC’s fiscal responsibility. As a media guy, I don’t know yet what to make of it as the shock has yet to wear off.
I would love to hear some more opinions…
Posted in Analysis, General, Inspiration, PHD Canada point of view, Television |
June 10th, 2008 at 4:57 pm
My favourite use of the HNIC jingle was when Humble & Fred had their morning show on The Edge. They used it as a congratulatory song for soon-to-be-married listeners. To Canada’s most recognized tune, they added the only lyrics I’ve ever heard applied … “you’re getting married” … A classic!
June 13th, 2008 at 8:30 am
I hate to say it:
Dumb-da-dumb-dumb-dumb!
What was CBC thinking? As a hockey fan, I too am thrilled the tune remains alive. As a media gal, I’ll be observing the ratings on CBC…