Dove Get’s Fresh this summer with CTV

Welcome to the first official day of Summer! Dove Go Fresh launched their Get Fresh – Summer programming at is Best! Channel today in partnership with PHD. The idea started in an internal focus group where we determined what W25-34 could not live without was their broadband sites, most popular being CTV.

From here we built a 95% digital strategy supporting Dove Go Fresh in summer 2010. The other 5% was used for eTalk Mentions (watch tomorrow night) and street team (executed by Cap C). The partnership features top programming including Desperate Housewives, Grey’s Anatomy, Private Practice as well as never seen online shows such as Degrassi Season 10, Castle and Scoundrels.

On top of this, CTV incorporate some great web series including Pushed, The Lake, Blood Cell, and a custom program designed to keep women fresh all summer with fashion trends, fitness and more.

Go to getfresh.ctv.ca to see it in action. And text GETFRESH to 24680 to keep on top of latest episodes as they are loaded.

In conjunction to this partnership there is a strong presence across Video Egg network using the Doc 360 which has never been executed in Canada before as well as their Ad Frames. A Dynamic Logic study will be capturing the effectiveness of the engagement ads.

Video Egg creative is also running across top women sites including: Cocoperez.com, Perezhilton.com, Glam.com, Canalvie.com, Aufeminin.ca, Chatelaine, and more.