Creativity Week at PHD

April 29th, 2008 by Samantha Cianfrini

 CREATIVITY: a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts

How do you express yourself creatively? Most of us are creative every day whether we are solving a small problem, or challenged to come up with that genius idea that the client will love!

PHD TORONTO celebrated pioneering, innovation, and of course fun, last week during our annual Creativity Week. We kicked off the week with an all staff breakfast announcing the upcoming events.

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First up, a PHD theme song! The company was divided into small groups to compose their song and perform it in front of everyone at the close of the week. The groups came up with some really great songs about what PHD is all about!

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Groups were also encouraged to venture out into the city and take photos in a creative setting. With the incentive to get out of the office, PHD’ers took on this challenge and the results once again displayed PHD’s pioneering and creative spirit.

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Throughout the week, PHD’s ‘creative corner’ was set up with all sorts of craft supplies, with everything from colouring books to window paints. All works of art were displayed in our Creative Gallery on Friday.

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Lastly, PHD’s “secret project” was something our own Brenda Bookbinder came up with – 30 little canvases were handed out with a piece of a picture attached to it. PHD’ers had to replicate the small picture on the canvass. At the end of the week, all the canvases were pieced together like a giant puzzle to reveal a big portrait of our president, Fred Forster!

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Creativity Week at PHD turned out to be a great success with lots of participation, creation, and inspiration from the entire company. We hope you are inspired to be creative and possess a pioneering spirit every day.

Are you being creative today?

Posted in General, Inspiration, Media creativity, Pioneering |

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