You know that better as the theme song to Hockey Night in Canada, played for more than 40 years on CBC.

Well not any more.

Thanks to CTV, TSN and RDS, that great tune will resonate in our ears in a slightly different manner for years to come…they purchased the rights

in perpetuity…

That means forever folks!

There is no doubt of the power of this theme song.  I have personally used it to connect with a Canadian who had it as a ring tone on his cell while walking the streets of London England.  And the controversy it has stirred has taken over gas prices for a day or two as the top story in the Canadian press.  Letters have been sent, petitions signed and Facebook pages set up all over the place to support our second national anthem.

As a hockey fan, I am disappointed by CBC’s decision but happy CTV have kept it alive.  As a tax-payer, I applaud CBC’s fiscal responsibility.  As a media guy, I don’t know yet what to make of it as the shock has yet to wear off.

I would love to hear some more opinions…

If you haven’t yet subscribed to (or even heard of) the Very Short List  … today could be your lucky day. VSL is a concise daily e-mail that brings you the latest culturally significant developments across a myriad of media … from music, to movies, to books, to web sites, etc.

Powered by ask.com, I personally welcome the interruption that I get when this handy little newsletter hits my inbox. Each day the content focus is on a particular piece of culture that typically makes me take notice.  Everything is laid out in a very succinct manner that let’s you quickly ascertain whether the subject matter is of interest, so even on days when it doesn’t twist your crank, the VSL never demands much of your time.

I strongly urge you to take a few minutes to subscribe. If you don’t find you’re getting the benefit after even just a few days, I will gladly refund every penny that you spend … oh and by the way … it’s free!

Hope you enjoy it as much as I do.

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