Branding the Stars
It’s not surprising these days to see big brand name sponsors supporting many Hollywood parties but Lindsay Lohan has just raised the bar.
The young star recently celebrated her 22nd birthday and with the help of a promotions agency, opened up various components of the party for branding and sponsorship. This obviously isn’t the first time that a star has endorsed products, but this event offered logos on the invite, product availability on site, and images of Lindsay posing with the product… not exactly subtle.
If purchasing all media space surrounding a hollywood star’s birthday is in line with your brand image, then it might be a worthwhile investment.
I am however undecided on who would want their brand at Lindsay’s party…
Check out the website for Lindsay’s sponsorship opportunities at: http://www.dizmajiz.com/clients/tr/18.html
Posted in Branding, General, Inspiration, Media creativity, Trends |
July 8th, 2008 at 3:27 pm
another pathetic talentless celeb looking to collect money from marketers that lack any sense of imagination on how to bring their products to the consumers…I couldnt think of anything worse than putting my brands somewhere Lindsay and her friends will be drinking, unless I had the worlds best PR company ready to put out the fires later.
Happy B-Day Lindsay, my card is in the mail.