BIO OOH!
Sustainable advertising is definitely a hot topic. You know when TIME magazine changes their red border for only the second time in history (8 decades!) to green that a new GLOBAL initiative has reached a new level of importance. http://partisanreport.com/blog/?p=722
PHD Sustain seeks to work with suppliers that can be partners in our initiative to guide our clients in being committed to sustainable advertising. Today, a timely news alert from Astral Media:
Biodegradable OOH ad vinyl arrives in Canada
by Terry Poulton (from Media in Canada)
Yesterday, as a big part of the company’s commitment to sustainable solutions, Astral Media Outdoor announced it is bringing the first biodegradable outdoor advertising vinyl to Canada.
AMO has just begun offering BIOflex vinyl - which disintegrates completely within five years and leaves no hazardous byproduct behind - to green-minded advertisers.
“Businesses across Canada are integrating sustainability into their corporate cultures and looking for ways to walk the walk,” says AMO president Luc Sabbatini. “BIOflex provides our customers with a way to extend this commitment to sustainable advertising as well.”
He adds that the biodegradable vinyl performs in every way like traditional vinyl. It is of similar weight to standard vinyl, and can be welded, installed and stretched like any other vinyl product. It’s also reusable for multiple advertising campaigns.
If biodegradable vinyl doesn’t get you excited than maybe this “environmental rock” song will:
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