A Very Clever KITTnapping

I’m sure we have all heard that KITT is MIA after a man jumped in the infamous car and drove it away, while it was on the last day of it’s celebrity tour. The good news in all this?

Keep your eyes peeled for KITT and you could an amazing prize thanks to E!’s clever and engaging promotion…

E!, Canada’s destination for Everything Entertainment, launches its fall marketing campaign this week and focuses on the highly anticipated premiere of 80’s icon Knight Rider.

To accelerate the steadily building buzz around the premiere of the Knight Rider series, last week E! Everything Entertainment brought the star of the show, the new and improved KITT, to a number of high profile events and heavy traffic locations in Toronto including the Virgin Music Festival, where fans were able to have their picture taken with the legendary car.

Last Friday, the final day of KITT’s celebrity tour, crowds of Knight Rider enthusiasts were left stunned when a man ran out of the crowd, dove into KITT and screeched off. Intense speculation spread across news outlets and viral communities promoted by links to YouTube with audience cell phone footage of the ‘KITTnapping” action.   And now E! is looking for help to find KITT.

“KITTNAPPING” LAUNCHES CONTEST TO WIN MUSTANG GT COUPE OR MIO KNIGHT RIDER GPS!!!!

 
Toronto’s “KITTnapping” officially launched a unique viewer engagement promotion whereby fans have a chance to win a brand new Mustang GT Coupe or a number of limited edition Mio Knight Rider GPS units simply by identifying where KITT’s been spotted. 
E! is also looking to the public to post their sightings of KITT at eonline.com and watch E! for updated dialy KITT sightings.  Viewers will be encouraged to enter their sightings once daily at eonline.com and during the Wednesday, September 24th premiere episode of Knight Rider, when one lucky fan will walk away with a brand new car!