2010 “Media Agency of the Year” GOLD winner

So last night we were feted with Media Agency of the Year honours by Strategy magazine. I must say I am still recovering from both the shock and the drink of which there was plenty of both. For the record, I was not planning to attend, but some last minute prodding by an anonymous tipster that “it might be a good idea if someone showed” led me to believe we might have a podium finish of some kind. To receive gold was not contemplated, obvious perhaps by my inappropriate attire (jeans and a sweater). “Are you on vacation?” I was asked more than once.

As I penned in a missive to clients today, I am so proud of our team that has worked so hard to produce great work that delivers results. The final campaign that goes live is like a tip of an iceberg - so much goes on beneath the surface ( ok a bad metaphor but anyone in a media agency can appreciate) - it takes a real team effort, almost always beyond “scope of work” to make it happen and get it right. The work we submitted came from both our offices, Montreal and Toronto, a testament to the combined strength and synergies between our teams that I think is unique in this industry.

We are fortunate to have clients that have confidence in us to navigate them through the media ice flows. And more so than ever great media work is not possible without truly collaborative relationships with our agency partners and the media as well. Thank you all!

Fred Forster