‘Do Not Disturb’ checks out?

By Atreyee from tvguide.sympatico.msn.ca

2008-09-26 http"//

Looks like fall’s first casualty is ‘Do Not Disturb’ …

Although nothing official has been announced, critics are pretty sure that Do Not Disturb has been given the axe after a three-episode trial, thanks to an article in Entertainment Weekly.

The article claims Fox has canceled the not-so-funny Niecy Nash and Jerry O’Connell comedy after it failed to perform.

Just days ago producers were pleading with critics to give their show another chance, apologizing for the bad content.

Although the third episode was probably the strongest, there have been problems with the show from the beginning. The original pilot was saved for a later date and ratings have gone from bad to worse; not once did it hit the five million mark in the States, and it failed to even crack the Top 30 here in Canada.

Fox has replaced the show next week with an additional episode of the Brad Garrett sitcom ‘Til Death, which doesn’t fare much better, but is more established. The network is claiming Do Not Disturb is pre-empted next week, but won’t give a future beyond that.

The cast and crew shouldn’t feel bad. Fox only gave last season’s mid-season replacement Unhitched six episodes, and that was way funnier.

I don’t know if that’s saying much.

Until now, you thought there was nothing worse than arriving on a Monday to a myriad of emails and phone calls that start with “Our ad didn’t run…”, or “they ran the wrong ad…”, or “they ran our ad right beside the competitor…”.  So here is something worse, the email from the client telling you what they just saw on someone’s blog, an ad in the wrong environment:

I recently saw a presentation that suggested the average person consumes 46 hours worth of media in one day.  Considering we sleep for about 8 (me only about 3), that is about 2 3/4 hours of media consumption for every hour awake.

As I pondered this, I saw some ads on yahoo, while listening to the radio, then looked over to Dundas square and saw a bunch of outdoor ads…and as i look around more closely, I see the back cover of a magazine, a banner on a newspaper, a broadcast calendar from CTV, and a mug from the Hockey News.  In that 2 minutes, I may have met my quota and its time for a nap.

But, coming out of the US is a study that says we don’t multitask as much as you might think.  According to AdAge:

Attention level varies
Specifically, 55% of newspaper reading in an average day is exclusive, as is 53.8% of internet usage, 53.6% of magazine reading and 49.4% of TV viewing. Radio, as could be expected, yielded only a 28.3% exclusivity rating.

TV viewers distracted
The MediaDay results also suggested that when more than one medium is used simultaneously in the home, it is typically TV and another medium: 19% of at-home magazine reading is done while watching TV; 17.4% of internet usage is done while watching TV; and 15.3% of at-home newspaper reading is done while watching TV.

In reality, we do all that stuff, but what really sinks in?  I would like to ask that the next Neuroplanning model consider multi-media.  FYI - I don’t remember a single ad from all of the 8 hours of media I was exposed to in the last 15 minutes…

The stars of Global’s new Knight Rider series were outside of Union Station today, with attempts to have a promotional photo opt and autographs with fans.

However, it appeared that crime had fallen upon Toronto, when a by stander jumped into the vacant "KITT" car and drove away, to the shock and horror those who watched!!

Will Mike be able to fight crime without is faithful sidekick or will he have to take the bus?!

Was this a crazed fan who wanted to play a prank or did Global/NBC producers have a clever trick up their sleeve to create more Knight Rider buzz??

Click below to see the video.

What are your thoughts??

The highly anticipated premier of Fringe went off last night on CTV without a hitch (although I had some sound quality issues, was that just me?).

From J.J. Abrams (Lost), Roberto Orci and Alex Kurtzman, the team that brought you Star Trek, Mission Impossible: III and Alias, comes a new drama that will thrill, terrify and explore the blurring line between science fiction and reality.

The only problem I have is that the main character always has this look on her face which hurts her credibility in the role.  Look at it, like she is constantly thinking “I can’t believe Pacey got the supporting role!”  —–>

Anyway, great show, I look forward to the rest of the season.  JJ was pretty tight about this one, and rightly so.  Listen for the water cooler chatter from your office “Lost Geeks” all day long.

The only way this episode could have been better is if the entire cast of the new 90210 was on the plane of melted people…and throw in Tori Spelling for good measure, can’t risk another episode of Tori and Dean doing anything…

Perhaps you can’t say what you want in a blog.  Perhaps you simply shouldn’t anger those who run media companies with your blog.

Only GG and a few insider’s will know for sure, but the notorious blog mediaincanadaeh is no longer.  Who brought it down?  What is next?  Is this an infringement on free speech?  Are anonymous blogs truly for the cowardly?  Was this a case of cyber-bullying?

It would have been nice to see more votes for PHD / Touché as agency of the year based on the criteria offered, but we all know where that really stands.  Either way, I am glad PHD wasn’t brought down anywhere in there…it pays to be a group of snappy dressers…

This past Friday August 29^th, PHD successfully hosted its first golf tournament – the PHD Golf Invitational – at Maples of Ballantrae Golf Club. What started as a small company gathering developed into a fully sponsored charity event with 44 golfers, raising $4500 for the Ontario Association of Children’s Aid Societies. The response from suppliers was remarkable, especially with the short lead time given to get on board. With the risk of thunderstorms, Mother Nature even cooperated, allowing us to stay dry throughout the day.

PHD would like to thank all of its sponsors– Cineplex, AOL, CTV, NewAd, Yahoo, Canwest, 24/7 Real Media, Globe and Mail, MSN Sympatico, Auto Trader, Fidelity Investments, Rogers, and some of our very own clients Boston Pizza, Home Hardware, and Hershey – this day would not have been possible without your contributions!

Thanks again! See you next year for the 2^nd Annual PHD Golf Invitational – it’s going to be even bigger and better!

Cheers,

Geoff Glen and Sean Cunningham