OMG!! Obama’s VP LOL ;)

August 19th, 2008 by Lori-Anne Isber

Presumptive Democratic nominee Barack Obama is about to be the first presidential nominee to announce his choice for Vice President by text. Supporters were told they could sign up to receive e-mail or text messages "the moment Barack makes his decision."

"You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice," the campaign explained to e-mail subscribers. "No other campaign has done this before. You can be part of this important moment."

The notice also urged supporters to forward information about the opportunity to friends, family, and coworkers.

Those who want to receive the information via text sent a text with "VP" to 62262, and they could also sign up to receive periodic updates on the campaign. This is a great way for Obama to reach out to young American voters, who are notoriously hard to get to the polls. It is also a great way to prove how young and hip he is, in contrast to John McCain, who is still learning how to do "a Google." Also, Obama’s cell phone and e-mail database is sure to grow exponentially. So far, it seems they have not been abusing their subscribers, and no spam has been reported by people who have signed up.

Obama is expected to announce his running mate as early as tomorrow morning.  See Obama’s texting thumb below.

barack_obama

Text message to reveal Obama’s VP nod (CBC.ca)

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Future of the media agency

August 3rd, 2008 by admin

Welcome to the future. Well, not exactly the future but our point of view on what the future will look like for media agencies. At PHD, we’ve spent the last 12 months working up a perspective of what the future looks like for our business. Some of our brightest brains have analysed trends, researched behaviors and talked to industry experts.

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