2 Boards are Better than 1

Imagine if all media & creative could work so magically together that it would evoke a “car-stopping” response - causing you to pull out your camera, take a picture, and share with your friends!

Coca Cola’s new Outdoor campaign shows the powerful brand not only convincing its thirsty passerby’s to “Refresh on the Coca Cola side of Life”, but reveals the talent behind OTHER media executions jumping on board!

How did this obscure Optical join forces with power brand Coca Cola?

Upon asking my friend Google ….

Parinne Optical seems to be the creation of Coca Cola’s marketing masterminds.

Although Parinne is fictitious, this media execution opens up the possibility for two clients to work successfully together, leveraging the notion that maybe 2 boards (and 2 Brands!) are better than one.

The POWER lies in the CONNECTIVITY of the 2 Boards.

Is this a missed opportunity for Hakim or the Ma & Pa Optical down the road?
Would the nostalgic Coca Cola Bottle have the same stopping power on its own??